AI AGENTS FOR MARKETING

LIVE:Ā Tuesday 14 April, 1pm - 2pm (UK)

There is a lot of talk about AI agents in marketing. Some of it holds up.Ā Some of it does not.Ā 

This session is for leaders who need to decide whether AI agents belong in their marketing at all, and if so, where they help versus where they introduce risk.

What weā€™ll cover

  • What an AI agent actually is and is not in a marketing context

  • Where agents can create genuine leverage today

  • Where they undermine brand, accuracy, and decision quality

  • Common mistakes teams only notice after performance drops

This is not a tools demo or an implementation walkthrough. It is about developing the judgement to deploy AI agents without eroding trust or standards.

This is a live session, teaming up with Ferdie Bester, founder of the incredible digital agencyĀ NightJarr.Ā