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B2B lead generation training. 
Built for leaders.

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The rules have changed. The fundamentals haven't.

Lead gen has always been hard. AI made it harder and more interesting at the same time. This course gives you a complete framework for building a B2B lead gen strategy that works across humans, algorithms and language models. 3 hours. Live. CPD-certified.

AI didn't just change the tools. It changed the channels, the audiences, and the way buyers find suppliers.
This B2B lead generation training covers all of it:

  • The lead gen landscape. What's changed. What hasn't.
  • How to get found. By the customers that need you the most. Positioning. Campaigns. Channels.
  • How to get organised. CRM. Measurement. Resources. Rhythm of activity.
  • How to get ahead. Stay current. Know what to ignore.
  • How to go from theory to strategy. Pull every element together into a working lead gen plan.

Who it's for 

This course is for anyone responsible for growing a business. Founders, directors, marketers. People who know that lead gen is hard - for them and their competitors. And they're ready to put in the work to build a solid lead generation strategy, stick with it, refine it, improve it, and see the results.

You’ll leave with:

  • A complete B2B lead generation framework built around your business
  • A channel map showing which channels to prioritise and how they connect
  • A campaign plan with stories ready to tell
  • Templates for content calendars, CRM setup, and measurement

LIVE: Insider's AI Briefing: April

30 minutes that will make you the AI expert in the room. 30 April

Free
Book now

LIVE: Insider's AI Briefing: May

30 minutes that will make you the AI expert in the room. 2 June

Free
Book now

LIVE: Insider's AI Briefing: June

30 minutes that will make you the AI expert in the room - 1 July

Free
Book now

Want to train your whole team?

Get in touch to book this course in-house.

Contact us

Eliana Bassil

"Heather's clarity and engaging way of explaining helped me grasp every single one so well and encouraged me to put them into actual use!"

Mel Sheppard

"Productivity is skyrocketing as a result of implementing much of the practical advice Heather has shared."

Jamie Field

"The best resource for AI content that I've come across. Super helpful to cover both theory and practical application, with easy to understand explanations."