The B2B Lead Accelerator. 

More leads means more sales. 
More sales means more money.
And more money means more options.
To grow. To hire. To invest. To accelerate.

You know you need a real b2b lead gen strategy. You've known for years.

Most b2b service businesses have tried things. A bit of LinkedIn. An outbound agency. Maybe some Google Ads. A new website. Some networking. And some of it worked. Sort of. For a while.

But it was never joined up. Never a fully integrated b2b lead gen strategy. More like a series of tactics, each one tried in isolation, each one eventually abandoned when results didn't come fast enough.

And now AI has changed the rules. The channels have shifted. The audiences have shifted. The approaches that used to work don't anymore.

But your competitors are in exactly the same position. AI disrupted everyone's lead gen. Their old approach stopped working too. And most of them haven't figured out a new one yet.

That's not a problem. That's a window. The businesses that move first will own it.

This is The B2B Lead Accelerator.

A programme for b2b businesses ready to build a lead gen engine that doesn't depend on luck, referrals, or hoping the phone rings.

It works like this: You join a small cohort of (non-competing) businesses on a structured programme based on the AI Edit method. This covers everything that goes into a successful b2b lead gen strategy: foundations, positioning, channels, campaigns, measurement, and execution. The methods that have always worked, supercharged with AI.

We meet weekly(ish) as a group and you learn learn the theory and build your strategy - with support - in real time. All done at a pace you can manage (one thing a week) so you do it properly so you get meaningful results (more leads).

We start from the ground up. For everyone. Because even if you’ve been generating leads for ages, the landscape has changed. AI has rewritten the rules on search, on content, on how buyers find suppliers. The things that are easier now are also more competitive than ever so you have to be more strategic than everyone else. The only reliable way to succeed is to follow every step of the AI Edit method correctly.

The AI Edit method doesn't work if you skip steps. So we start at the beginning and do it properly. If you've already got some of it covered, those sessions will be fast. You'll reinforce what's working and move on. But you'll also find the things you've been missing. Everyone does.

What happens and when

• Weeks 1-4: We spend this time getting your foundations right.
• Week 5: You start targeting your first leads.
• Week 6: You're getting feedback from your market.
• Week 12: You've got a system running across multiple channels, compounding and improving every month.
• Week 24 and beyond: You're optimising, scaling, and watching the pipeline grow.

We've made some parts of the process easy for you:

We’ve set up the B2B Lead Accelerator so you don't need to waste time buying tools you'll barely use or learning platforms that'll eat your afternoon. We handle that for you. Your membership includes:

• 300 targeted prospect contacts every month. Researched and delivered. No lead enrichment tool subscription needed. Saving you £100+/month.
• A monthly SEO and link profile report. Keyword tracking, competitor analysis, domain authority, backlinks generated. No SEO tracking subscription needed. Saving you £50 a month.
• 10 content ideas a month: Bespoke to your business, interesting to your audience and based on trending-right-now topics in your market. Worth £100/month.
• Quarterly audience report showing where your prospects spend time online. Saving you £50+/month.
• We build you your own monthly analytics dashboard. So you can easily track web traffic, conversions, social followers, engagement. One page. Delivered. Worth £50/month.

We’ve also built a suite of proprietary AI tools specifically for this programme: a campaign pressure tester, SEO audit, AI visibility audit, website UX audit, tone of voice builder, and content assessment tools for every channel.

The tools alone are worth more than the membership fee. And you don't have to learn any of them.

On top of all that, we’re offering two bonuses to our first cohort (June).

1:1 strategy session with Heather. One hour. One-on-one. Focused entirely on your business. Worth £500/month. Go deep into your specific pipeline, your specific market, and your specific blockers. Monthly for the first three months, moving to quarterly after that. Founding cohort only.

The Lead Gen Diagnostic. A proprietary 100-point assessment that scores every element of your b2b lead gen strategy. Run at the start so you know exactly where to focus. Run again later so you can see, in hard numbers, how far you've come. Worth £1,000. Built from patterns across hundreds of client engagements over 20 years.

Our guarantees.

The Heist Guarantee. You're walking out with 20 years of trade secrets. We can't exactly ask for those back. Which means all sales are final.

The Stubborn Results Guarantee. Do the work. Attend the sessions. Implement the AI Edit Method. If after six months your numbers haven't moved meaningfully, I'll spend a full day with you one-on-one until we crack it. If the results are being stubborn, so am I.

The founding cohort.

10 seats. Starts June. £750 per month. First 4 months committed, then month to month.

This is the founding cohort. The price will increase from cohort 2. The 1:1 calls with Heather are a founding cohort benefit only. Once these 10 seats are filled, the next cohort won't launch until September, and it will cost more.

If you run a b2b service business and you're serious about building a lead gen strategy that doesn't depend on luck, this is the room you want to be in.

You’ll be working with…

Heather Baker. Two decades of b2b lead gen. 2 million+ leads generated. Built and sold a 7-figure agency. Scaled another to 8. Trained 1,400+ leaders in AI across CPD-certified programmes, workshops, and live sessions. Deep, practical AI expertise applied to the thing that matters most: finding the customers that need what you're selling.

This isn't someone who read about lead gen and decided to teach it. And it isn't someone who jumped on AI because it's trendy. It's someone who has spent 20 years generating leads for B2B businesses, and the last two years working out exactly how AI changes the game for every channel, every tactic, and every strategy.