STORIES THAT ATTRACT LEADS: LIVE SESSION

Tuesday 28 April.

11-11:45 (UK). Online.

AI can produce a thousand blog posts before breakfast. Listicles, how-to guides, "5 tips for" articles. The content that used to work is now being churned out by every business with a ChatGPT subscription. And none of it is generating leads.

What actually works now is different. Stories that a machine couldn't have written and your competitors can't replicate because they come from experience, from a point of view, from your own creativity.

Most businesses know they should be producing content. Very few know what content is worth producing. They post because they feel they should. They write because someone told them consistency matters. But they have no framework for deciding what to say, who it needs to reach, or whether it will actually the customers they want.

This session gives you that framework in 12 steps. Connect with your human audience, the algorithms, and the AI chatbots that are increasingly deciding who gets the leads. You will leave with at least 20 content ideas that are built to attract leads, not just fill a feed.

Not recycled marketing advice. Not "post three times a week on LinkedIn." A method for finding the stories that only your business can tell, and telling them in a way that actually brings customers to you.

This is a live session. We do not teach last year's AI.

Stories that attract leads is free for members of The AI Edit's AI Growth Community. Members also get access to the Stories that attract leads sprint, an opportunity to implement what you learn with coaching from Heather.

Book to attend the session or join the AI Growth Community to get access to all sessions, sprints, and coaching to generate more leads.