The B2B Lead Accelerator. 

Most B2B businesses have tried lead gen. A bit of LinkedIn. An outbound agency. Maybe some Google Ads. A new website. Some networking. And some of it worked. 

But it was never joined up. It was more like a series of tactics, each one tried in isolation, and eventually abandoned when results didn't come fast enough.

And now AI has changed the rules. The channels have shifted. The audiences have shifted. The approaches that used to work don't work so well.

But your competitors are in the same position. AI disrupted everyone's lead gen. Their old approach stopped working too. And most of them haven't figured out a new one yet.

That's an opportunity. The businesses that move first will own it.

This is the B2B Lead Accelerator.

A programme for B2B businesses ready to build a lead gen engine that doesn't depend on luck, referrals, or hoping the phone rings.

It works like this: You join a small cohort of (non-competing) businesses on a structured programme based on the AI Edit method: everything that goes into a successful B2B lead gen strategy: positioning, channels, campaigns, measurement, and execution. The methods that have always worked, supercharged with AI.

We meet weekly(ish) and you learn the theory and build your strategy (with support) in real time. All done at a pace you can manage (one thing a week) so you do it properly and get meaningful results (more leads).

What happens and when

• Weeks 1-4: We spend this time getting your foundations right.
• Week 5: You start targeting your first leads.
• Week 6: You're getting feedback from your market.
• Week 12: You've got a system running across multiple channels, compounding and improving.
• Week 24 and beyond: You're optimising, scaling, and watching the pipeline grow.

We've made the process easy for you:

We’ve set up the B2B Lead Accelerator so you don't need to waste time buying tools you'll barely use or learning platforms that'll eat your afternoon. We handle that for you. Your membership includes:

• 300 targeted prospect contacts every month. Researched and delivered. No lead enrichment tool subscription needed. You save £100+/month.
• SEO and link profile reporting. We track your keywords against your competitors. No SEO tool needed. Saving you £50 a month.
• 10 content ideas a month. Bespoke to your business, interesting to your audience and based on trending-right-now topics in your market. Worth £100/month.
• Audience reports. Showing where your prospects spend time online. Saving you £50+/month.
• An analytics dashboard. So you don't need to get involved in tracking. Worth £50/month.

You also get access to the AI tools we have built to make lead gen easier: Content assessor. Website UX tester. Brand voice manager. Easy to use (and we help you anyway). 

Two bonuses for our launch cohort (September).

2x strategy sessions with Heather. One to one. Focused entirely on your business. Worth £500/month. Go deep into your specific pipeline, your specific market, and your specific blockers. 

The Lead Gen Diagnostic. A 100-point assessment that scores every element of your B2B lead gen strategy. Built from patterns across hundreds of client engagements over 20 years. Worth £500.

Our guarantees.

The Heist Guarantee. You're walking out with 20+ years of trade secrets. We can't exactly ask for those back. Which means all sales are final.

The Stubborn Results Guarantee. Do the work. Implement the AI Edit Method. If after six months your numbers haven't moved, I'll spend a full day with you until we crack it. If the results are stubborn, so am I.

The founding cohort (Starts September).

Ten seats. £950 per month. First 6 months committed, then month to month.

 If you run a B2B service business and you're serious about building a lead gen strategy that doesn't depend on luck, this is the room you want to be in.