B2B lead generation training.
Built for leaders.
A 3-hour lead gen strategy course for businesses looking to grow.
The rules of lead gen have changed. The fundamentals haven't.
Lead gen has always been hard. AI made it harder. And more interesting. This 3-hour live course gives you a complete framework for building a lead gen strategy that works across humans, algorithms and LLMs.
AI didn't just change the tools. It changed the channels, the audiences, and the way buyers find suppliers. This B2B lead generation training covers all of it:
- The lead gen landscape. What's changed. What hasn't.
- How to get found. By the customers that need you the most. Positioning. Campaigns. Channels.
- How to get organised. CRM. Measurement. Resources. Automations. AI.
- How to get ahead. Stay current. Know what to ignore.
- How to go from theory to strategy. Pull every element together into a working lead gen plan.
Contact us for upcoming dates or to book this course in-house.
Who it's for
This course is for anyone responsible for growing a business. Founders, directors, marketers. People who are ready to build a solid lead generation strategy, implement, refine and improve it, and see the results compound.
You’ll leave with:
- An understanding of how to attract customers in the age of AI
- A lead generation plan for your business
- Templates to make it easier to implement
All our Trustpilot reviews are 5*
Eliana B
"Heather's clarity and engaging way of explaining helped me grasp every single one so well and encouraged me to put them into actual use!"
★★★★★
Mel S
"Productivity is skyrocketing as a result of implementing much of the practical advice Heather has shared."
★★★★★
Jamie F
"The best resource for AI content that I've come across. Super helpful to cover both theory and practical application, with easy to understand explanations."
★★★★★
