B2B lead
generation training
What generated leads in 2024 won't in 2026. This course teaches you what works now.
Generating leads is a skill you can learn
You need leads coming in. Consistently. Because that changes everything in your business.
There is a proven way to build a B2B lead gen engine. One that your competitors struggle to copy, and that gets more effective the longer you run it.
Scraping lists? Blasting cold emails? Boosting posts? That stuff used to work. It doesn't anymore. You need to know how to build a lead gen strategy that adapts as the rules change.
The complete B2B lead gen course
Take the complete B2B lead gen course, an online, self-paced course worth six hours of CPD. Designed by B2B lead gen experts, it teaches you every stage of building a lead gen engine.
You learn how to design a B2B lead gen strategy, and how to run it: defining your best customer, adapting your positioning and offer, developing killer content, selecting your lead gen channels deliberately, setting each one up properly and refining your strategy as you collect feedback from the market. Once your engine is built, you learn how to keep it running, so it improves over time (which means even more leads).
Throughout the course you build a lead gen strategy for your own business, and implement it as you go.
You work through the complete B2B lead gen course on your own time, but you're not on your own. You can ask questions, and book coaching if you need more support.
SIGN UP FOR THE COMPLETE B2B LEAD GEN COURSE
The complete B2B lead gen course
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Learning Objectives
1 lesson- Six learning objectives
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The complete B2B lead gen method
29 lessons-
Getting started with the method
- An introduction to the AI Edit Method.
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How the lead gen landscape has changed
- Understand the lead gen landscape
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Audit your lead gen strategy
- Audit your business using our tool
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Design your lead gen blueprint
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Position your business for leads
- Intro: Why positioning beats persuasion
- The three parts of positioning
- Define your best customer
- Clarify your positioning
- Build your offer
- Bring it all together
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Create stories for reaching your best customer
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Create Stories That Attract Leads
- Introduction
- Where this sits in the AI Edit Method
- What's changed
- Know your three audiences
- Where to get your stories
- Filter and stand out
- Get it out into the world
- What to do with your bank of stories
- Go and build your story bank
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Choose your lead gen channels
- Choose your lead gen channels
- Learn more about each channel
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Get ready to roll out your lead gen strategy
- Rollout
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Measuring your lead gen success
- Introduction
- Why measurement matters
- Setting up your dashboard
- The most important thing to measure
- Measuring each channel
- An example dashboard (and a template for you)
- Making decisions off your data
- Do this next
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Build a website that generates leads
8 lessons-
Introduction
- Why your website is the most important channel
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Foundations of a lead gen website
- Questions to answer before you touch the site
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Your sitemap
- Building your sitemap, redirects and navigation
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Keyword and prompt research for every page
- Finding your keywords and your buyer prompts
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Building your website pages
- Writing your pages and the mechanics behind them
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Design principles for your website
- What to look for when you sign off the design
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Technical setup, tracking and launch
- Technical checks, tracking setup and going live
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The monthly website review
- Reviewing your numbers and improving one page
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LinkedIn for More Leads.
8 lessons- Intro: LinkedIn for More Leads
- What's working on LinkedIn right now?
- The right mindset for LinkedIn
- Getting your LinkedIn profile right
- LinkedIn content strategies that work
- Finding and reaching the right people on LinkedIn
- Scaling your LinkedIn strategies
- Your weekly LinkedIn rhythm
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YouTube for More Leads
7 lessons-
Getting started on YouTube
- Introduction
- Meet your trainer
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The opportunity
- Why YouTube?
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Where YouTube fits
- YouTube in your lead gen strategy
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Building a channel
- Building a successful YouTube channel
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The other route
- Borrowing audiences
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Wrapping up
- The close
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Productivity for Lead Generators
5 lessons- Intro: Productivity for lead generators
- Fundamentals of productivity
- AI productivity principles
- AI productivity hacks
- What to do now
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More B2B lead gen channels
7 lessons-
Substack for More Leads
- Substack for More Leads
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PR for More Leads
- PR for More Leads
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SEO for Lead Gen
- SEO for Lead Gen
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AI Visibility for Lead Gen
- AI Visibility for Lead Gen
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Email Marketing for Lead Gen
- Email Marketing for Lead Gen
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Account Based Marketing for Lead Gen
- Account Based Marketing for Lead Gen
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Referrals, Testimonials, Awards + Reviews
- Referrals, Testimonials, Awards + Reviews
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Meet your trainer, Heather
Most B2B lead generation training is sold by people who don't do it themselves, or did it years ago and stopped. I still generate B2B leads every day, for my own business and for clients. I've been doing B2B lead gen for more than two decades in, generated 2 million+ leads, and trained 13,500+ professionals.
The training you get here is the same thinking I use in my own consulting, kept current because I'm still in the work.
TAKE THE COMPLETE B2B LEAD GEN COURSE
Is the Complete B2B Lead Gen Course right for you?
This training is for you if you:
It's not for you if you:
Hear from others learning lead gen with the AI Edit
Andrew
“████ is going well. July could be a 40k month. August bookings are minimal so it could be a bit feas or famine, but proof of life!”
Emma Housner
“Working with The AI Edit has genuinely transformed the way I approach B2B lead generation. Before working with them I felt like I was grasping at straws. Now I feel like I have real roots, a sustainable, scalable system that I can actually build on long term. They don’t just give you tactics, they give you a foundation.”
Sally
“Your kick-off session yesterday was incredible. The whole team can see more clearly now how our lead gen strategy needs to change.”
Liam
“I’m six weeks into the AI Edit Method and I have already generated my first three leads this week. I am so happy, because this is just the beginning.”
Phil
“Heather is my go-to for advice on everything lead gen…and AI.”
Alex
“Working with the AI Edit has been the single most valuable decision I have made for my business. The leads are starting to flow (only 2 months in) and I feel so much more relaxed about the future. This impacts everything from my personal finances to my exit strategy and my mental health. Thank you!”
Jamie Field
“It is early days, but I have already generated my first six leads! They are the most strategic B2B lead generation specialists I have encountered in my career. This is definitely the place to go if you want to grow your business sustainably.”
Rita Vail
“The company’s insight and clarity stood out. Thanks to The AI Edit’s work, I learned AI fundamentals and gained a new lead generation strategy.”
Vix
“Generating leads is Heather’s superpower.”
Independently recognised
Education and Training Startup of the Year
UK Startup Awards
2026. FINALIST
Start Up of the Year
South West Business Awards 2026. FINALIST
Independent Business Consultancy of the year
Business awards UK 2026. WINNER
Ethical AI Development Visionary of the Year
SME News 2025. WINNER
