Latest from The AI Edit
Most "LinkedIn marketing experts to follow" lists are padded with names the writer has never read. This isn't that. These are five people I actually follow, and the reason I follow each one. They're h...
LinkedIn is the most powerful lead-gen platform for B2B businesses. Most people aren't getting much out of it because they're relying on what worked three years ago on a platform that has changed ten ...
The best LinkedIn lead generation tool is your brain and a bit of hard work. That's the thing nobody selling you software wants to say. Most tools marketed as "LinkedIn lead generation" are automation...
Most B2B businesses can't tell you what's actually working in their lead generation.
They've got a hunch. A few stray numbers in Google Analytics. A spreadsheet someone built two years ago that nobod...
Most people improve their LinkedIn profile by polishing it like a CV. That is a mistake. Your profile is not a CV. It is a landing page, and its job is to turn a curious visitor into a lead.
That’s b...
Put a question to ChatGPT and watch where it looks for the answer. More and more often, the source is a YouTube video.
Video has become one of the most heavily mined sources of authority online. Tran...
Search for the “best LinkedIn lead generation agency”, and you'll get a list. Usually written by an agency, with that same agency conveniently ranked first. It's marking its own homework, and you're m...
Most advice on what to post on LinkedIn is designed to make a number go up. Followers. Views. Impressions. Likes. The kind of growth that feels like progress.
I know how to go viral on LinkedIn. I've...
If you're using AI and it isn't handing you back a meaningful chunk of time every week, something's off.
Bold claim, but it holds up. The leaders getting the most from AI right now aren't the most te...
The internet, your inbox and your brain have probably never been more jam-packed full of marketing messages than they are today, largely thanks to the “generative” part of generative AI.
And if you’...
A lead gen marketing strategy is the deliberate set of choices a B2B business makes about who to target, what to offer, where to reach them, and how to measure whether any of it is working. That's the...
Creating an effective lead gen strategy for a B2B business is an eight-step process you work through in order: get clear on what's changed in lead gen, audit where you stand, define your target, hone ...