Latest from The AI Edit

Heather and the nomination badge

We've been recognised as one of the best new businesses around Jul 22, 2026

A typewrite and a lightbulb. you don't need the best equipment just a strong idea

What's the most cost-effective way to get B2B leads? Jul 21, 2026

Heather next to the awards badge given by Business Awards UK.

We've won Independent Business Consultancy of the Year Jul 21, 2026

pen ad paper representing the strategy behind finding the ideal customer

B2B ideal customer profile: how to find your best customer Jul 17, 2026

like a rubik's cube falling apart marketing without a good foundation always fails

Why isn't my marketing bringing in leads? Jul 17, 2026

A picture of two phones and you have to maker the call to do lead gen in-house or outsource

Should I do lead gen in-house or outsource it? Jul 15, 2026

an old mac. Like the original Mac your positioning can be perfect

Positioning is for humans Jul 14, 2026

Production line, for you will be very productive with these skills

New mini course: Productivity for lead generators Jul 13, 2026

My LinkedIn outreach strategy. 12 leads. 5 clients. Zero automation. Jul 09, 2026

a medal representing the awards you can win

Every UK business award worth entering, in one place Jul 08, 2026

electronic fabric representing our connections

LinkedIn marketing experts I follow for lead generation Jul 07, 2026

LinkedIn for more leads: the mini course is live Jul 06, 2026

The best LinkedIn lead generation tools (and why the best one isn't a tool) Jul 03, 2026

an airplains dashboard, like you will fly your lead gen knowing exactly what is going on

New live session: your lead gen dashboard Jul 02, 2026

How to improve your LinkedIn profile to attract new business Jun 30, 2026

A camera you would use for YouTube videos

New live session: YouTube for more leads Jun 29, 2026

The best LinkedIn lead generation agencies do these six things Jun 26, 2026

What to post on LinkedIn (if you want leads, not likes) Jun 24, 2026

a production line of robots, a sign of productivity

New live session: productivity, 2026 version Jun 23, 2026

a CRT screen as a visual metaphor for the article's core idea: seeing through the marketing veil. A glowing CRT screen feels like a window into the old-school world of deliberate, human-crafted messaging

AI has made ‘positioning judgment’ an even more important skill Jun 02, 2026

old tvs stacked representing multiple ideas businesses try lead gen but get outdated and thrown away for a new idea when it seems to not work.

Lead gen marketing strategy: where most B2B businesses go wrong May 26, 2026

A radio tower representing communication in B2B

How to create an effective lead gen strategy for B2B businesses May 21, 2026

Stack of books cactus and a tv representing learning new lead gen with proven tactics

What is a lead gen strategy? May 19, 2026

LinkedIn content strategy for lead generation in 2026 May 14, 2026

1 2