Build a Website That Generates Leads: a new mini course

Your website is the most important channel in B2B lead generation. Every other channel feeds it. Which means a weak site does not simply underperform on its own, it wastes everything else you are doing.

My new mini-course, Build a Website that Generates Leads, is about fixing that. It is for people who run or lead a B2B business and need their website to bring in customers. You do not need to be technical, and there is no code in it.

What the course covers

Eight modules, in the order you would do the work.

Foundations. The questions to answer before you touch the site, starting with what counts as a lead in your business.

Your sitemap. Every page you have, every page you need, and how one maps to the other.

Keyword and prompt research. One keyword per page, plus the questions people are asking AI tools.

Building your pages. The longest module, and the heart of it. The standard every page is held to, writing the copy, the mechanics behind each page, schema, and the parts that turn a reader into an enquiry.

Design principles. What good looks like, so you can sign it off with confidence.

Technical, tracking and launch. What has to be right, how to count leads rather than visits, and what to check before it goes live.

The monthly review. The hour a month that keeps it working.

What it is not

It is not how to build a website from scratch. No HTML, no CSS, no code.

You will need technical help at some point, whether that is a developer, an agency or whoever looks after your site now (unless you are technical or are vibe coding it). What this gives you is the ability to direct that work, so you know what you are asking for and can tell whether you got it.

How to get it

Mini course: Build a Website That Generates Leads is £29.00 here.