Choosing a lead generation coach in the UK: what to look for

Look for a coach who is actually doing lead generation, for their own business and for others. They should have B2B experience and an approach that reflects how lead gen has changed. And you need good chemistry with them, because you'll be working closely together.

How do you find a reputable consultant offering one-to-one lead generation coaching?

There aren't many one-to-one lead generation coaches out there, which is a shame, because it's such a valuable service.

Start by looking on LinkedIn and YouTube, and run a Google search. Ask around too. Who do people you trust rate for lead gen?

To check whether someone is reputable, consume their content. Look at their track record, and check they're still doing lead gen today. Most importantly, pay attention to what they say. Do they overpromise to win your business? That's a warning sign. You need someone who is honest about what's achievable.

What should you look for in a coach specialising in B2B lead generation?

Look for a coach who genuinely cares about the future of your business. Someone who has been in the trenches generating leads, and who is up to date on what's happening in the market right now.

They need to be affordable. And they need to know the channels business buyers actually use, like LinkedIn and Substack.

A good coach is available when you need them. That means face-to-face, on a call or in person, with a way to get answers between sessions.

They should be willing to challenge you, and tell you when something isn't working, even if it's not what you want to hear.

Most of all, they should build your capability. The right coach leaves you with systems and processes that keep working, not a reliance on them.

What should you expect from a discovery call with a UK lead generation coach?

A good discovery call is mostly about you. The coach should ask about your business and what you want to achieve. You should have the chance to share what's going on, what's worked before and what hasn't.

They should be honest about what's possible. They should also be clear about how they work: the format, how often you'll meet, what's included and what it costs.

Use the call as a chemistry check. Would you work well together? Come prepared with your own questions, and notice how they answer them.

It shouldn't be a hard sell. By the end, it should be pretty obvious whether you want to work with them or not.

By Heather Baker, lead gen coach, trainer, consultant.