Your lead gen dashboard: Mini Course
Most B2B businesses don't really know what's working in their lead generation.
They have a vague sense. A feeling. Some scattered numbers in Google Analytics. A spreadsheet someone built two years ago that nobody updates. When a campaign delivers, they can't say why. When it stops, they can't say what changed.
This is the single biggest blocker to growing leads predictably. You cannot improve what you cannot see.
What's changed is the complexity. Buyers now find you across more channels than they used to. AI search, traditional search, podcasts, newsletters, LinkedIn, Reddit, YouTube. The path from first touch to booked call is longer and messier. The default Google Analytics setup does not cope. So most leaders fly blind.
ThisĀ course covers:
- How to set up a lead gen dashboard that actually tells you what's working.
- What to measure.
- What to ignore.
- Where to track it.
- How to read it.
- How to make decisions from it.
You will leave with the structure of your own dashboard and the next steps to build it.
Once you have this in place, every other lead gen activity gets easier. You stop guessing and start optimising.
The course is taught by...
Heather Baker. 20+ years in B2B lead generation. 2 million+ leads generated. 13,500+ professionals trained. 200,000 YouTube views and counting. Heather built one business and sold it, scaled another to eight figures.Ā
Ā£29. Instant access.Ā 45 Min