Position your business for leads: Mini Course

Get your positioning right and lead gen becomes easy.

That sounds like a big claim. It is not.

When your positioning is sharp and your offer is genuinely distinctive, your content lands. Your outbound converts. Your sales calls feel less like persuasion and more like recognition. You stop competing on price. You become the obvious choice.

When it is not, none of the lead gen activity in the world can fix it. You can run the best content, the smartest outbound, the slickest ads. The leads will not flow. The conversions will be soft. And you will spend more and more on activity to make up for what is broken upstream.

AI has made this harder. Every competitor now has the same tools and the same tactics. What still sets you apart is what you stand for and what you sell. Nothing else.

This mini course takes you through the step-by-step process of positioning your business for leads. You will leave with a draft positioning statement and the framework to define an offer that's hard to say no to.

What's inside

• Why positioning beats persuasion: stop convincing people, start being chosen
• Your best customer: how to find them, and the three boxes they have to tick
• Your positioning: the four questions, and the category decision most businesses never make on purpose
• Your offer: dream outcome, mechanism, and designing out objections before anyone becomes a lead
• Bringing it together: three decisions that change lead gen completely

Who this is for

Leaders and professionals in B2B businesses who are tired of competing on price and want to become the obvious choice for the customers they actually want.

The course is taught by...

Heather Baker. 20+ years in B2B lead generation. 2 million+ leads generated. 13,500+ professionals trained. Heather built one business and sold it, scaled another to eight figures. 

£29. Instant access. 45 Min