Your lead gen dashboard:
LIVE SESSION

Tuesday 21 July.

1:00-1:45 (UK). Online.

Most B2B businesses don't really know what's working in their lead generation.

They have a vague sense. A feeling. Some scattered numbers in Google Analytics. A spreadsheet someone built two years ago that nobody updates. When a campaign delivers, they can't say why. When it stops, they can't say what changed.

This is the single biggest blocker to growing leads predictably. You cannot improve what you cannot see.

What's changed is the complexity. Buyers now find you across more channels than they used to. AI search, traditional search, podcasts, newsletters, LinkedIn, Reddit, YouTube. The path from first touch to booked call is longer and messier. The default Google Analytics setup does not cope. So most leaders fly blind.

This session covers how to set up a lead gen dashboard that actually tells you what's working. What to measure. What to ignore. Where to track it. How to read it. How to make decisions from it. You will leave with the structure of your own dashboard and the next steps to build it.

Once you have this in place, every other lead gen activity gets easier. You stop guessing and start optimising.

This is a live session. We do not teach last year's AI.

Your lead gen dashboard is free for members of The AI Edit's AI Growth Community. Members also get access to the Lead gen dashboard sprint, an opportunity to implement what you learn with coaching from Heather and peer support.

Book to attend the session or join the AI Growth Community to get access to all sessions, sprints, and coaching to generate more leads.