Build a website that generates leads:
Mini Course

Every channel you run points at your website. Search, social, PR, email, the person who heard you speak and looked you up on the way home.

They all end up in the same place.

And yet most B2B websites lose them.

Most advice on fixing that is written by developers, for developers, about how to build the thing. That is not your problem. Your problem is knowing what a good site looks like, what goes on it, and in what order.

Eight steps, from the questions to answer before you touch a page, to the monthly hour that stops it going stale.

What's inside:

• Foundations: what counts as a lead, and how your site captures one

• Sitemap: every page you need, every page to kill

• Search: one keyword per page, and the questions buyers put to AI

• Pages: what goes on each one, and the mechanics behind it

• Launch and review: the technical checks, tracking that counts leads, and the monthly hour

Who this is for

Leaders and owners of B2B businesses who need their website to bring in customers, and who are not developers.

The course is taught by...

Heather Baker. 20+ years in B2B lead generation. 2 million+ leads generated. 13,500+ professionals trained. Built one business and sold it, scaled another to eight figures. A website sat at the center of every one. Not by accident. By system.

£29. Instant access. 45 min