B2B lead generation consultant
We build your lead gen engine and run it. You measure us on leads.
Generating one lead is hard. Doing it consistently is harder.
You've found tactics that worked once. Then they stopped working. So your pipeline is full one month and empty the next, and you have to start again every time.
TALK TO USA high-performance lead gen engine changes everything
More leads means more sales.
More sales means more revenue.
More revenue means more options.
An engine that keeps getting better
We build you an integrated lead gen engine, across every lead channel that reaches your buyers. And we keep improving it, so it keeps delivering.
It's based on a method we've refined over two decades and millions of leads. It uses AI, but it doesn't rely on it.
That means you:
- Generate more of the right leads. Prospects who want what you sell.
- Become more resilient. Less dependent on one channel.
- Build a strong brand. Your lead gen builds your reputation too.
- Leave your competitors behind. They struggle to catch up as it compounds.
How our B2B lead gen consulting works
First we show you how lead gen has changed, and what that means for your business and your buyers.
Then we look at your offer through your buyers' eyes. Their core problem. Their other options. How you are different. And how to say it so that they instantly understand.
Then, we draw out the stories only you can tell. The ones that will resonate deeply with your buyers.
This gives us everything we need to design your lead gen engine around the channels most likely to reach your buyers. Building it is systematic. One channel at a time, each one humming before we layer the next.
Then we tune it. We test, adapt and recalibrate to make every part of the engine more effective.
We use AI to speed up every step. But your buyers only ever hear from humans.
Why B2B businesses choose us for lead gen
We've been where you are.
As a B2B business ourselves, we know the power, freedom and joy (oh, the joy!) of not having to worry about where your next lead is coming from. So we are obsessed with strategy and the long-term benefits, not quick spikes that fade just as quickly.
Our approach is designed to keep improving, which makes it harder to copy the longer it runs. Done properly, it neutralises your competition.
TALK TO USIs The AI Edit right for you?
We’re a fit if you:
We’re not a fit if you:
Our B2B lead gen expertise
Most people selling B2B lead generation have never built a business off it. They sell you tactics with no strategy. Activity reports, vanity metrics, a dashboard that goes up while your pipeline doesn't.
Everything we do points at one thing: more leads for you. We've built a method that generates leads across 24 potential lead channels, all connected and underscored by strategy. Not from lazy automation. From doing it properly. And you're reading this (hi lead!) because it works.
Behind that is two decades of B2B lead generation. 2 million+ leads generated across that time. So you get the judgement of people who have been generating B2B leads since before most agencies existed.
TALK TO US
What our clients say
Andrew
“████ is going well. July could be a 40k month. August bookings are minimal so it could be a bit feas or famine, but proof of life!”
Liam
“I’m six weeks into the AI Edit Method and I have already generated my first three leads this week. I am so happy, because this is just the beginning.”
Vix
“Generating leads is Heather’s superpower.”
Jamie Field
“I have been working with Heather and the team at the AI Edit on a lead generation strategy for the last eight weeks. It is early days, but I have already generated my first six leads! They are the most strategic B2B lead generation specialists I have encountered in my career. This is definitely the place to go if you want to grow your business sustainably. They are thorough. Their method works brilliantly.”
Sally
“Your kick-off session yesterday was incredible. The whole team can see more clearly now how our lead gen strategy needs to change.”
Alex
“Working with the AI Edit has been the single most valuable decision I have made for my business. The leads are starting to flow (only 2 months in) and I feel so much more relaxed about the future. This impacts everything from my personal finances to my exit strategy and my mental health. Thank you!”
Emma Housner
“Working with The AI Edit has genuinely transformed the way I approach B2B lead generation. Before working with them I felt like I was grasping at straws. Now I feel like I have real roots, a sustainable, scalable system that I can actually build on long term. They don’t just give you tactics, they give you a foundation.”
Talk to us first
We'll tell you if we're a fit, and what we'd do
Independently recognised
Education and Training Start Up of the Year
UK Start up Awards 2026. FINALIST
Start Up of the Year
South West Business Awards 2026. FINALIST
Independent Business Consultancy of the year
Business Awards UK 2026. WINNER
Clutch Verified
Voted a top lead gen consultancy
by our own clients