The complete B2B lead generation course
Generating leads is a skill you can learn
This comprehensive course teaches you:
- How to design a B2B lead gen strategy for the age of AI
- How to identify and find your best customer
- How to refine your positioning and your offer to be irresistible to your best customer
- How to create stories that speak directly to your best customer
- How toĀ select and prioritise lead gen channels
- How to generate leads via channels including your website, YouTube, Substack, LinkedIn, email marketing and PR
- How to measure results and tweak your strategy.
Once your engine is built, you learn how to keep it running, so it improves over time.
The course is taught by...
Heather Baker. 20+ years in B2B lead generation. 2 million+ leads generated. 13,500+ professionals trained. 200,000 YouTube views and counting. Heather built one business and sold it, scaled another to eight figures.Ā
Ā£325. Instant access.Ā 6 CPD Hours. Assessed.