Stories that attract leads: Mini Course

AI can produce a thousand blog posts before breakfast. Listicles, how-to guides, "5 tips for" articles.

The content that used to work is now being churned out by every business with a ChatGPT subscription. And none of it is generating leads.

What actually works now is different. Stories that a machine couldn't have written and your competitors can't replicate because they come from experience, from a point of view, from your own creativity.

What's inside

• a 12 step framework.
• Learn how to connect with:
  • Your human audience,
  • The algorithms,
  • The AI chatbots that are deciding who gets the leads.
• At least 20 content ideas built to attract leads, not just fill a feed.
• A method for finding the stories that only your business can tell.
• How to tell these stories.
• No recycled marketing advice.

Who this is for

You know you should be producing content, but you feel lost on what content is worth producing. Perhaps you post because they feel you should. You write because someone told you consistency matters. But you have no framework for deciding what to say, who it needs to reach, or whether it will reach the actual customers you want? This is for you!

The course is taught by...

Heather Baker. 20+ years in B2B lead generation. 2 million+ leads generated. 13,500+ professionals trained. Heather built one business and sold it, scaled another to eight figures. 

£29. Instant access. 45 Min