The AI Edit has launched the complete B2B lead gen course

The AI Edit has launched the complete B2B lead gen course. It is online, self-paced, worth six hours of CPD, and costs £325. It is available now.

The course teaches every stage of building a B2B lead generation engine, using the AI Edit Method.

Why we built it

Lead generation has changed. It’s become confusing. Businesses jump from tactic to tactic, chase what their competitors appear to be doing, and are usually disappointed with the results.

The complete B2B lead gen course was built to stop that. It teaches businesses the strategy first. Then the tactics. It is ideal for people who are serious about doing lead generation properly, and understand what a lead gen engine is worth once it is running.

It is not a quick fix and it is not sold as one.

What the course covers

The course (which is updated monthly) covers how to design a B2B lead gen strategy and how to run it: defining your best customer, adapting your positioning and offer, developing content, selecting channels deliberately, setting each one up properly, and refining the strategy as the market responds. It then covers how to keep the engine running so it improves over time. It includes every B2B lead gen channel in detail - from how to set it up to how to keep it working.

Participants build a lead gen strategy for their own business during the course and implement it as they go.

How the B2B lead gen training course works

The course is self-paced and taken online. Participants can ask questions, and book coaching if they want additional support.

Who it is for

The course is for people who run or work in a B2B business, want to learn to generate leads themselves, and will apply what they learn.

It is not for people who want lead generation done for them, are looking for quick fixes rather than a strategy, or will not put the work in.

The complete B2B lead gen course is open now, priced at £325.

You can find out more and register for the course here.

By Heather Baker, founder of the AI Edit.