The AI Edit Method
for B2B lead gen.
A strategic approach to B2B lead gen
Most B2B lead gen is reactive. A quiet month hits, someone panics, and the business throws money at tactics. They might work for a month. Then the leads stop, and you're back to panic.
The AI Edit Method is a proven system for building a sustainable lead gen engine. A strategy built around your business, not borrowed from someone else's. Eight steps, based on two decades of experience generating millions of leads. The method covers every part of B2B lead gen in a manageable sequence and is designed to maximise leads.
The AI Edit Method delivers
Results that improve
Each lead gen channel layers on top of the previous one. Adding a new way to capture leads and strengthening the other channels. Continuous feedback loops drive continuous improvements. So lead volume increases.
Resilience
Your business is never dependent on a single lead channel. You are using multiple channels together for maximum leads. And once your engine is running, it is hard to copy. A competitor would need months (and a lot of guidance) to build the same thing.
A stronger brand
A deliberate side effect of the method. The tactics that feed your lead gen engine also build your brand. As your brand grows, the engine gets stronger.
How the AI Edit Method works
- Landscape. What has changed in your market and what it means for you.
- Audit. Search, AI visibility, PR, social, email, CRM, website etc. What is working? What is not?
- Blueprint. Your customer. Your offer. Your metrics.
- Ammunition. A story bank to fuel your campaigns and get you noticed.
- Channels. A prioritised plan of which channels to run, and when.
- Rollout. One channel at a time. Strategic set-up. Running smoothly before the next channel launches.
- Experiments. A monthly cycle: hypothesis → testing period → results → strategy improvements.
- Review. A quarterly recalibration of the whole strategy.
Four ways to implement the AI Edit Method
The method is the same. The level of support varies.
Community
Do it yourself. Join the AI Growth Community. £50 / month.
Mentoring
Bring your questions. Get answers. Ad hoc sessions. £ on request.
Accelerator
Join a cohort of peers implementing together. £950 / month.
Consulting
Done for you. By the people who designed the method. £ on request.
