The AI Edit method
for B2B lead gen.
Most B2B lead gen is reactive. A quiet month hits, someone panics, and the business throws money at tactics that might land a few leads but deliver nothing sustainable. The AI Edit Method replaces that cycle. Eight stages. A strategy built around your business, not borrowed from someone else's. Every channel reinforces the others. Leads compound over time instead of drying up the moment spending stops. Built for B2B SMEs selling higher-ticket products and services.
How it works
The AI Edit Method moves through eight stages. The first five build the strategy. The last three keep it working.
Week 1: The Landscape. Where lead gen stands now.
Before changing anything, understand what's changed. We introduce you to the method and analyse what's shifted in your market. Tailored to your business.
Week 2: The Audit. Where you stand now.
We conduct a full diagnostic: SEO, AEO, PR, messaging, email marketing, CRM, website. What's currently working, and where the gaps (and opportunities) sit.
Week 3. The Blueprint. Your customer, your offer, your metrics.
We define your ideal customer profile, nail your positioning, and sharpen your offer. Then we build your tracking infrastructure. SEO, AEO, PR, web analytics, social, CRM, pulled into one dashboard.
Week 4. The Ammunition. Your campaigns and stories.
A two-hour story generation workshop. What does this business feel strongly about? What stories exist? Who will speak on your behalf? We produce a story bank to see you through the next three months.
Week 5. The Channels. And the plan.
Not every channel is worth pursuing. But most are worth trying. We create a prioritised channel plan outlining what needs to be done and when.
Week 6+. The Rollout. One channel every two weeks
We implement and perfect one channel at a time over two weeks. Set-up. Systems. Automations. Responsibilities. We get that channel humming before turning our attention to the next one.
Week 12+ The Experiments. Test. Measure. Tweak.
As soon as the first three channels are live, we begin monthly experiments. Hypothesis. Testing period. Results. Tweaks to the strategy. This is how the lead gen strategy sharpens over time.
Week 16. The Review. Quarterly recalibration.
A strategy review every quarter. What's worked. What hasn't. Are the stories landing? Are the resources focused in the right places? We update campaigns, adjust priorities and plan the next quarter.
Three ways to implement the AI Edit Method
The method is the same. The level of support depends on what the business needs.
Do it yourself by joining the AI Growth Community. Access on-demand training covering the AI Edit Method. Implement at a pace that works for you. Includes sessions, worksheets, office hours and community support. £50 per month.
Join the B2B Lead Accelerator A cohort-based programme with weekly calls, structured sprints, accountability and most of the boring bits (measurement, keyword research etc) done for you. For businesses that want to move faster with guided support. £950 per month. Next cohort starts September.
Done for you. Consulting. For businesses that want the AI Edit Method implemented for them. Six-month minimum engagement. Full strategy, full rollout, weekly check-ins, quarterly reviews. Book a call to see if it's right for you.
