Launching: Your guide to your next 1,000 leads
Aug 28, 2026
I've written a guide about building a lead gen engine. It's free, and you can download it now.
Most B2B businesses run lead gen as a series of campaigns. Something starts, runs for a few weeks, gets abandoned, and the next thing starts from nothing.
A lead gen engine works differently. Every part of it keeps producing while you build the next part, which is why an engine built well over time can't be matched by a competitor in a rush.
The guide covers what's changed, why most lead gen stalls, what actually builds an engine, and how to work out where to start.
What's changed in B2B lead gen
Lead generation has always been the hardest part of running a B2B business. That hasn't changed. But five things around it have - from more ways to reach people to more competition. Find out why lead gen is harder now in the guide.
Why lead gen stalls in most businesses
Struggling with lead gen has almost nothing to do with effort. The businesses getting the least out of it are usually working the hardest at it.
The guide sets out the five problems I see everywhere.
What builds a lead gen engine
The good news is that most of your competitors are doing this badly, which creates an opportunity for your business.
Building an engine starts long before any campaign, with what you sell, who you sell it to and what makes you worth choosing. Then it's about finding what you can do that your competitors can't. Then going slower than you think you need to, one thing at a time, until each thing runs properly. That sequence is the AI Edit Method, and the guide walks through the thinking behind it.
How to find your own starting point
You can't do all of it at once, so the guide includes eleven common situations and what each one tells you to fix first. Find the one that sounds most like your business and start there.
What you get when the engine is running
More leads, resilience, competitors who can't catch up, and a brand that gets stronger.
By Heather Baker, founder of the AI Edit.