Frequently asked questions

The AI Edit is a B2B lead generation consultancy. We help B2B businesses find the customers that need them most, using a method built on 20 years of lead gen experience and a deep working knowledge of AI.

We work with leaders three ways: live training and CPD-certified courses, the AI Growth Community, and one-to-one work through consulting and the B2B Lead Accelerator programme.

The AI Edit is currently shortlisted for Education and Training Startup of the Year in the UK Startup Awards.

Heather Baker is the founder of The AI Edit. She has 20+ years of B2B lead generation experience, has generated more than 2 million leads, and has trained over 1,400 leaders in AI.

She holds an MBA from London Business School and a Master's in Psychology, and is a Certified Brain Coach. She founded, scaled and sold a seven-figure marketing and lead generation agency, then scaled another agency to eight figures as CEO, leading a team of 100+. She was named Ethical AI Leader of the Year in 2025 and listed in PR Week's Power Book 2024.

The AI Edit Method is a proven framework for building a sustainable B2B lead generation pipeline. It's designed for companies that want long-term growth that compounds over time, not short-term tactics that are usually ineffective and stop working when the channel or algorithm changes.

The method combines two decades of proven lead gen practice with AI capability built into execution. Strategy, judgement and brand voice stay human. AI accelerates the work. Read about the full method.

Foundations take four to five weeks. From week six you are targeting your first leads. Multiple channels are running by week twelve, and the strategy compounds from there. It can be faster (e.g. we generated our first lead in week 2 and had 7 leads by week 3).

The method isn't designed to deliver a single spike of leads. It's designed to build a pipeline that keeps producing, quarter after quarter. Quick wins are part of it, but they're not the point. Companies looking for a one-off campaign or a rapid burst of activity are usually a better fit elsewhere.

AI accelerates execution. Strategy, judgement and brand voice stay human.

The lead gen strategies that work now weren't invented by AI. AI makes the work faster, the research deeper, and the iteration tighter. It doesn't replace the thinking. Used well, it gives a small team the output of a much bigger one. Used badly, it produces generic content at scale and erodes your brand.

The AI Edit Method is designed for B2B SMEs selling higher-ticket products and services. It works for businesses that want sustainable, long-term growth and are willing to build the strategy properly rather than hunt for the next quick fix.

It's not the right fit for low-ticket B2C businesses, or companies that want a single channel run as a campaign. If you want a predictable pipeline that keeps producing, it's the right method. If you want an outbound agency to cold-email 10,000 people next week, it isn't.

Most agencies sell channels. The AI Edit Method sells strategy.

A typical agency runs a single channel in isolation: SEO, paid, outbound, or content. Each campaign starts and stops. When you stop paying, the leads stop. The AI Edit Method works the other way around. Strategy first, channels second. Every channel reinforces the others. The system compounds. And when one channel softens, the rest carry the load.

Yes. The AI Growth Community gives you on-demand access to the method, plus live sessions, worksheets, office hours and peer support. £50 per month.

Self-implementation works if you have the time and the discipline to apply the method one channel at a time. If you want to move faster with structure and accountability, the B2B Lead Accelerator is the next step up.

There are three routes, ranked by commitment:

• Do it yourself. Join the AI Growth Community for £50 a month. Self-paced, with support.
• Do it with us. Apply for the B2B Lead Accelerator. Cohort-based, weekly calls, structured sprints. Admin taken care of for you. £950 a month, six-month minimum.
• We do it. Consulting. Full strategy and rollout, six-month minimum engagement. Book a call.

The AI Edit Method covers every channel that produces sustainable B2B leads including digital PR, content and social media, SEO, AEO, GEO and LLMO, inbound and outbound, email prospecting, online advertising, events and paid ads.

Not every business needs every channel. A core part of the method is identifying which channels are worth your time and which aren't. Most B2B SMEs end up running three to five well, rather than ten badly.

Three things, in order.

Positioning and offer. Get these right and leads start to find you. Get them wrong and no amount of channel activity will fix it. Most businesses skip this step and wonder why nothing's working.

Every channel executed to a high standard. Not every channel — the right channels for your business, run properly. Half-built campaigns and channels left to drift produce nothing. Channels run well compound.

Constant optimisation. The businesses that pull ahead aren't the ones that set up a strategy and walk away. They're the ones that test, measure, and tweak month after month. Do that for a year and the distance between you and your competitors widens every quarter.

So few businesses get B2B lead gen right. This is the formula.