Frequently asked questions

The AI Edit is a B2B lead generation consultancy. We help B2B businesses find the customers that need them most, using a method built on 20 years of lead gen experience and a deep working knowledge of AI.

We work with leaders three ways: live training and CPD-certified courses, the AI Growth Community, and one-to-one work through consulting and the B2B Lead Accelerator programme.

The AI Edit is currently shortlisted for Education and Training Startup of the Year in the UK Startup Awards.

Heather Baker is the founder of The AI Edit. She has 20+ years of B2B lead generation experience, has generated more than 2 million leads, and has trained over 1,400 leaders in AI.

She holds an MBA from London Business School and a Master's in Psychology, and is a Certified Brain Coach. She founded, scaled and sold a seven-figure marketing and lead generation agency, then scaled another agency to eight figures as CEO, leading a team of 100+. She was named Ethical AI Leader of the Year in 2025 and listed in PR Week's Power Book 2024.

The AI Edit Method is our strategic framework for building a sustainable B2B lead generation pipeline. It's built for companies that want long-term, sustainable growth, not short-term tactics that stop working when the channel or algorithm changes.

The method combines two decades of proven lead gen strategy with AI capability built into execution, covering digital PR, content and social, SEO, AEO, GEO and LLMO, inbound and outbound, email prospecting, online advertising, and website optimisation.

Strategy, judgement and brand voice stay human. AI accelerates the work. It's the foundation of everything we do, from the B2B Lead Accelerator to our consulting engagements.