PR FOR MORE LEADS: LIVE SESSION

Thursday 21 May.

1:30-2:15 (UK). Online.

There's PR that builds your brand. There's PR that strokes your ego. And there's PR that generates leads. They are not the same thing, and most people have never been taught the difference.

Strategic PR is one of the most powerful lead gen channels that exists. It builds the trust signals that make every other channel work harder. It gets you in front of audiences you could never reach on your own. And it feeds SEO, LLMO, and your entire lead gen ecosystem in ways that most businesses completely overlook.

But most businesses either think PR is out of reach, or they've spent money on an agency and got a few nice clippings that didn't generate a single lead.

Neither of those has to be true - especially in the age of AI. With 20+ years of PR experience (and 3 years of AI experience), I can tell you that a smart, focused business can get 80% of the benefit of PR from 20% of the effort. You do not need an agency. You do not need a big budget. You need to know which techniques actually generate leads, and you need a system for doing it consistently.

This session is about the lead gen side of PR. The techniques that bring customers to you. You will leave knowing exactly how to run a targeted PR campaign that generates leads, not clippings.

This is a live session. We do not teach last year's AI.

PR for more leads is free for members of The AI Edit's AI Growth Community. Members also get access to the PR for more leads sprint, an opportunity to implement what you learn with coaching from Heather and peer support.

Book to attend the session or join the AI Growth Community to get access to all sessions, sprints, and coaching to generate more leads.