New live session: your lead gen dashboard
Jul 02, 2026
Most B2B businesses can't tell you what's actually working in their lead generation.
They've got a hunch. A few stray numbers in Google Analytics. A spreadsheet someone built two years ago that nobody's touched since. When a campaign lands, they can't explain why. When it dries up, they can't say what changed.
That's the biggest thing standing between you and predictable growth. You can't improve what you can't see.
The reason it's got harder is the sheer spread. Buyers now find you across more places than before: AI search, traditional search, podcasts, newsletters, LinkedIn, Reddit, YouTube. The route from first glimpse to booked call is longer and messier than it used to be, and a default Google Analytics setup simply can't follow it. So most leaders are flying blind.
This session is about building a dashboard that tells you the truth: what to measure, what to ignore, where to track it, and how to make decisions from what it shows you. It's the foundation the rest of the AI Edit Method for B2B lead gen reports is built on.
What you'll walk away with
- What to measure, and what to stop measuring
- Where to track it without drowning in tools
- How to read the numbers and decide from them
- The structure of your own dashboard, plus the steps to build it
Get this in place and every other lead gen activity gets easier. You stop guessing and start sharpening.
Who it's for
Leaders and professionals in B2B SMEs who are tired of guessing what's driving their leads.
The details
- Date: Tuesday 21 July
- Time: 1:00–1:45pm (UK)
- Format: Live, online