New live session: YouTube for more leads
Jun 29, 2026
Put a question to ChatGPT and watch where it looks for the answer. More and more often, the source is a YouTube video.
Video has become one of the most heavily mined sources of authority online. Transcripts feed AI summaries. Comments get quoted. Titles and thumbnails still do a job, but the thing that decides whether you get surfaced is the substance of what you said, and whether an AI engine judged it worth repeating.
For B2B, that rewrites the brief. YouTube isn't just a place to post tutorials for human viewers any more. It also supplies the answers across every other place your buyers go looking.
This session is about treating YouTube as a serious lead gen channel: what content actually brings in B2B leads, how to make videos that rank and get scraped, and how to move people from viewer to subscriber to customer. It's one channel in the AI Edit Method for B2B lead gen.
What you'll walk away with
- The kind of content that earns B2B leads, not just views
- How to make videos that rank in YouTube search and get pulled into AI answers
- A route from viewer, to subscriber, to customer
- A plan for your next 90 days
Many B2B leaders dismiss YouTube as B2C, or won't go on camera. Both excuses are past their sell-by date. The people who get this right now will be the ones AI tools keep citing for years.
Who it's for
Leaders and professionals in B2B SMEs are ready to build an audience that compounds.
The details
- Date: Thursday, 16 July
- Time: 12:00–12:45 pm (UK)
- Format: Live, online