Newsletters for more leads:
LIVE SESSION

Tuesday 14 July.

1:00-1:45 (UK). Online.

Algorithms change. Platforms die. Your audience on someone else's platform isn't really yours.

Your email list is.

A newsletter is one of the most reliable marketing assets a B2B business can build. The list is yours. The relationship is yours. The right newsletter brings the same readers back week after week, builds trust before any sales conversation happens, and turns subscribers into customers. It is somehow the channel most leaders neglect.

What's changed is the standard. The bar for what counts as useful in someone's inbox has gone up sharply. Generic industry round-ups get deleted. AI summaries do that faster and cheaper. What still works is a real point of view, delivered consistently, to the right people.

This session covers how to use a newsletter as a lead generation channel. How to grow the right list, not just any list. What to write so subscribers convert into customers. How often to send, and what to actually send. How to measure whether it's working. You will leave with a clear plan for your first 90 days.

The businesses with the best newsletters in your space are not the loudest. They are the ones whose subscribers feel they got something they couldn't get anywhere else. That is buildable.

This is a live session. We do not teach last year's AI.

Newsletters for more leads is free for members of The AI Edit's AI Growth Community. Members also get access to the Newsletters for more leads sprint, an opportunity to implement what you learn with coaching from Heather and peer support.

Book to attend the session or join the AI Growth Community to get access to all sessions, sprints, and coaching to generate more leads.