Position your business for leads: LIVE SESSION
WednesdayĀ 17Ā June.
1:30-2:15 (UK). Online.
Get your positioning right and lead gen becomes easy.
That sounds like a big claim. It is not.
When your positioning is sharp and your offer is genuinely distinctive, your content lands. Your outbound converts. Your sales calls feel less like persuasion and more like recognition. You stop competing on price. You become the obvious choice.
When it is not, none of the lead gen activity in the world can fix it. You can run the best content, the smartest outbound, the slickest ads. The leads will not flow. The conversions will be soft. And you will spend more and more on activity to make up for what is broken upstream.
AI has made this harder. Every competitor now has access to the same tools and tactics. What still sets you apart is what you stand for and what you sell. Nothing else.
This session is about getting that right. We will work through the step-by-step process. You will leave with a draft positioning statement and the framework to define your offer.
This is a live session. I do not teach last year's AI.
Position your business for leads is free for members of The AI Edit's AI Growth Community. Members also get access to the positioning sprint, where you can implement what you learn with coaching, peer support, and weekly office hours with Heather.
If you'd prefer to join the AI Growth Community and get access to all sessions, sprints, and support, join here:Ā join the AI Growth CommunityĀ