Podcast guesting for leads:
LIVE SESSION

Thursday 9 July.

1:00-1:45 (UK). Online.

Someone else has spent years building an audience of people who are exactly the leads you want.

You can borrow that audience. For an hour. With their permission and their endorsement.

Podcast guesting is one of the most underused lead gen channels in B2B. Done right, one good guest spot can do more for your lead gen than a year of cold outreach. Done badly, it disappears into the void with three downloads and nothing to show for it.

What's changed is everything around it. Podcast transcripts now get scraped by AI search. Your name and your business get pulled into ChatGPT's answers when someone asks for a recommendation. The shows you appear on become citations that feed every other search someone runs about you.

This session covers how to build a podcast guesting strategy that actually drives leads. How to choose the right shows. How to pitch in a way that gets you booked. What to say once you're on, so listeners come looking for you afterwards. And how to measure whether it's working. You will leave with a strategy you can start running this week.

Most of your competitors are either not doing this at all, or pitching the wrong shows in the wrong way. Both are fixable.

This is a live session. We do not teach last year's AI.

Podcast guesting for leads is free for members of The AI Edit's AI Growth Community. Members also get access to the Podcast guesting for leads sprint, an opportunity to implement what you learn with coaching from Heather and peer support.

Book to attend the session or join the AI Growth Community to get access to all sessions, sprints, and coaching to generate more leads.