LatestĀ from The AI Edit
Creating an effective lead gen strategy for a B2B business is an eight-step process you work through in order: get clear on what's changed in lead gen, audit where you stand, define your target, sharp...
What is a lead gen strategy?
A lead gen strategy is the set of deliberate choices a business makes about who to target, what to offer them, where to reach them, and how to measure whether it's workin...
310 million people use LinkedIn every month. Your future customers are among them. They are searchable, targetable, and reachable in a way that no other platform offers. LinkedIn is the single most po...
B2B positioning for lead generation
I have spent two decades in B2B lead generation. Some companies are brilliant at it. Others spend a fortune and get nothing back.
When a company fails at lead gen...
There's PR that builds your brand. There's PR that strokes your ego. And there's PR that generates leads.
These are not the same thing, and most B2B businesses have never been taught to tell them apa...
There's no such thing as AI lead generation
AI lead generation is being sold as a quick fix to every business's biggest problem. But even with AI, there are no quick fixes. Too many businesses are le...
AI training for executives ranges from free to Ā£20,000. Most leaders pay for the wrong tier.
Some need a five-day immersion at Harvard. Some need a three-hour live session and a year of practising w...
How to build a lead gen engine
Predictable, sustainable lead flow changes everything. It doesn't come from a lucky month. It doesn't come from a campaign that works once. It comes from a system that ...
Right now, someone is searching for exactly what you sell. They've identified their problem. They're looking for a solution. They are ready to spend money.
The only question is whether they find you ...
Most B2B lead generation training is teaching tactics that mattered in 2018. Scrape this. Cold email that. Build a list. Run it through a sequencer. Tools and techniques that were useful then, mostly ...
The biggest benefit of lead generation is obvious: more leads. More leads means more sales. More sales means more revenue. More revenue means more money. More money means more options: the freedom to ...
A lead generation system is the method a business uses to find, attract, and convert the customers it wants. Four parts: strategy, channels, content, measurement. Software is none of them.
Most busin...